It has been noted by a recent report that
search traffic from mobiles and tablets has now become almost 57% of the
overall searches. This study also noted that rankings for many keywords was
different on mobile and desktop platforms. It has been seen that almost 79% of
keywords searches rank differently on mobile and desktop. Out of this 47%
keywords are between the first and twentieth position.
Seeing this it is clear that unless a
business is giving equal focus to both its desktop and mobile pages it might
end up losing a good opportunity and not getting enough visibility for its
important pages. Another important thing to note is that almost 35% of the time
the first site to show up on search results will be different.
To ensure that businesses don’t lose out on
this opportunity they need to assess both their mobile and desktop marketing
strategies and adjust accordingly. This means that not only should you have a
fast loading and mobile friendly site bit one which understands user intent
better.
There is a lot more to be learned about
such things and this can help in a big way to improve search marketing.
To get better SEO results, companies may hire SEO expert professionals or look for an offshore partner to get SEO Outsourcing Services. Outsourcing agencies not only help in getting better ranks but they also follow the latest techniques of SEO.
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