SEO Copywriting

SEO copywriting as defined in Wikipedia is "A technique of writing on a web page in a way that it can be read and understand by the surfer and it also uses the keywords and keywords phrases targeted for the websites. The purpose of doing copywriting that is SEO centric is to rank highly in the search engines for the given targeted keywords and phrases."It can also be explained as the technique of writing the text on a web page in such a way that it reads well for the surfer or the user, and also targets specific search terms....

Social Bookmarking

Social marking, as defined in Wikipedia, is the practice of saving bookmarks to a public Web site and “tagging” them with keywords. It is very much different from simple Bookmarking where you save the address of a Web site you wish to visit in the future on your computer. Tagging or saving bookmarks to a public website has become very common now-a-days. Digg, del.icio.us, Reddit, Furl, Simpy etc. have become household names. Social bookmarking dates back just a couple of years, when these sites just began operating. Social bookmarking...

XML Sitemaps

Few days back, I had published a post on 10 basic thumb rules for SEO success. I got many queries regarding the 7th point i.e. xml sitemap. So I am publishing this post on xml sitemap for those who want to learn more about these sitemaps. What is a Sitemap? Sitemaps are an easy way for webmasters to inform the Search Engines about all the pages on their websites that are available for indexing or crawling. These are basically the tree structure of the website showing the hierarchy of the pages and the clear structure of website...

Twitter

I hope the post on Squidoo was helpful for those who were new to the website. Another very popular website is Twitter. This site also helps in Social Media Marketing. I have compiled some material on Twitter and publishing on this Blog to help you know it better.What is Twitter?Twitter is for staying in touch and keeping up with friends no matter where you are or what you’re doing. That doesn’t really tell us very much....

Google Logo: First Laser Logo

Google has a special logo up on the home page today, a laser logo.The logo links to a search results for first laser, which shows image results at the top, followed by search results from University of Chicago, Wikipedia and then Propeller.com. Why does Google have a laser logo up today? Theodore Maiman, 48 years ago - demonstrated the first laser on May 16, 1960.Theodor Maiman died just last year on May 5, 2007. He...

Google Feeling Green: Testing Green Color Scheme

iCrossing reported noticing that Google is showing a green user interface within the Google Directory search results and also, in some occasions, for main Google web search results.The most shocking green interface is when you look compare the typical blue bar to a green bar, when Google is showing yellow ads. Here are screen captures I posted at the Search Engine Roundtable, comparing the two looks:The Green User Interface:The...

Google Adds Real Estate Pull-Down Filter To Maps

Google has offered the capacity to search real estate listings for a long time. For example, when entering queries such as "homes for sale in San Francisco," a "one box" result used to show pull-down menus for "location" and "listing type." Activating these boxes would then lead into a specialized "Google Base" screen that allowed for further refinement. I found those screens as recently as earlier this week but today...

Google Now #1 Web Destination, Beats Yahoo

For the longest time, Yahoo was the U.S.’s most-visited website and Google was the most popular search engine. That has, however, changed. Google is now both the country’s top-visited website as well as the most popular search engine. Losing the title surely is a disappointment to Yahoo, who are currently trying to turn around their company and deflect take-overs.According to a recent comScore ranking, Google has surpassed Yahoo in terms of its unique monthly visitors for the first time during april 2008. Google’s lead,...

Yahoo Glue Pages Launches In India

Yahoo has launched Glue Pages Beta in Yahoo India. Glue Pages are specialized pages that contain an enhanced visual search result page, for select search queries. The search results that trigger the special "Glue Pages" run across searches in health, sports, entertainment, travel, technology, and finance categories.The Glue Pages combine classic search results on the left hand column with more visual information related...

Search Illustrated: How A Search Engine Determines Duplicate Content

With so much good content on the web, it's inevitable that the same information will be displayed many times over. Whether it's a blog post pointing to good statistics, an RSS feed pulled into a complementary site, or blatantly copied material, duplicate content can be an issue.This week's infographic shows how search engines make distinctions between original and duplicate content: Via: [http://searchengineland.com...

More Than Half Of Yahoo's Paid Search Clicks Come From Partners

Efficient Frontier is out with new research looking at how the major search engines get search traffic outside their own search engines, including the remarkable stat that less than half of Yahoo's paid search clicks happen on its own search sites. "Search syndication" is when a major search engine provides search results beyond its own core services. For example, Google quite famously provides the search listings that AOL uses. Ask.com, while it generates its own editorial listings, also gets some of Google's paid ads through...

Google Incorporates Geodata In API, Partners With ESRI, Yahoo Introduces "Internet Location Platform"

Google's John Hanke keynoted the Where 2.0 conference this morning and discussed the development and evolution of the "geoweb." But he also announced that KML files (now a public standard) and GeoRSS data (I believe) being indexed by Google are now going to be available to third parties via the Google API. That means things like Panaramio and geotagged YouTube videos, among other datasets, will be available through the API. Google also announced a partnership with geospatial software platform and provider ESRI. ESRI will also...

Google Penalty: Probable Causes and Solutions

Google penalty is a nightmare for SEOs. Just imagine losing all SERP rankings for your website just because Google has penalized your website. Sometimes it happens due to sheer ignorance. Many SEOs are unaware of the factors which can cause the penalty. There are certain guidelines, which if followed properly can save your website to get penalized by Google. I just researched on the probable causes and solutions for...