Tuesday, August 01, 2017

Google Dropping Instant Search Feature

If you have ever used Google you would have seen that whenever you start typing a search query you start seeing results even before completion. This feature was introduced many years ago and was named Google Instant. But recently Google has done away with it and it will no longer be functional. This was a result of more than 50% Google searches coming from the mobile platform. The Instant feature that was rolled out in 2010 was considered a big step in online search but now it has come to an end

Now whenever a user searches on Google, he will see search suggestions and results will only be shown once these are clicked or once the user has finished typing. According to Google this change is mainly bought about to unify search on all devices.

Now when you hire SEO experts, make sure they are aware of the changes and consider the new techniques to rank well on SERPs. You may also consider hiring a competent SEO outsourcing India company. 


Monday, July 31, 2017

Outsource SEO To The Right Agency Using These Tips

It is a common practice nowadays for businesses to outsource their SEO. This gives them a chance to hire dedicated SEO experts who hold the necessary skills and expertise to perform this method in the most effective manner. Also with so much competition today to gain top ranks on search engine results of Google, only a SEO expert stands a good chance achieve any sort of success. But when looking for SEO outsourcing services, how does one know which digital marketing agency to trust with their money? For this purpose here are a few great tips that can help you pick the right agency:

  • Steer clear of agencies that guarantees results or top three positions- In search engine optimization there is almost no form of guarantee. Even if you have the best tactics in place you can’t be sure whether or not you will reach the top. Let alone the top three getting on the first page is a challenge This means that the company guaranteeing results does not know what its talking about
  • If you are a small business, then you should hire SEO expert agency before you design your website- This helps gain good insight on designing more SEO friendly sites which have better conversion rates
  • Use search results to find companies but don’t just go for the top results- The top ranked companies may be good in organic optimizations, but their services also come with a hefty price tag. Thus, if you want to keep within budget hire a company that has experience and offers affordable services as well
  • Ask what the company will do for you- You need to know the services you will get and the results the agency looks to achieve. Also, enquire about their monitoring and reporting schedule l.
  • A company that is trust worthy will be upfront about everything. From their previous success stories, to everything else such companies will be transparent


Using these tips you can hire a good outsource SEO India company that will get you quality results and ROI. 

Sunday, July 23, 2017

Using the right tools and platforms for your e-store

There are a number of ecommerce websites that are available online today. While some have already established themselves as the big players others are still catching up. In this race new or small e-stores always seem to fall behind. But this was a case few years back, now with the right tools and services even small e-stores can do well for themselves online.

Google’s growing importance to local results has also been a big cause for smaller ecommerce websites to do well.  “Near me searches” , location settings, local area targeting all these and many  are the options how smaller companies are finding it easier to target and attract more people towards themselves. One very popular ecommerce tool that companies can use is Woocommerce. It is a plugin of WordPress that helps create a webpage to sell items and also has many great features to help e-stores manage their operations better. From inventory details to price, stock list and much more can be tracked and analyzed using this platform. Best part is that it is easy to use and can help build a great site according to your specialized needs.

By hiring WoocommerceSEO experts a e-store can ensure that not only does it have a great WordPress based site but also professionals solutions to help ranks this site rank better on Google search results. Similar to woocommerce there are many other such platforms and tools also present online that can help any e-store do well. Hiring dedicated SEO experts at the right time can help you make better use of the latest technologies so that your ecommerce site does well. Some few extra tips for small e-stores other than using latest tools include:

  • Research diligently to find the best keywords that you can use for your SEO and also remember that long tail keywords can help you be more specific
  • Your website might be created using woocommerce but it is your job to fill it with the right content images and other such things so that people actually convert
  • Content you create should be high quality and not copied
  • Optimizing for mobile is an essential step you need to take



Big names might have established themselves on top but it does not mean you cannot do well. Just be dedicated to keeping in sync with the latest online marketing trends and keep updating accordingly.

Friday, July 14, 2017

SEO experts and the difference they make

Search engine optimization is a widely used method of online promotions. Big, small, real estate or travel every type of business makes use of this method to garner better online visibility and improve its chances of gaining customers.

Another fact about SEO is that it is best handled at the hands of an expert as only such professionals are well-aware of all the steps involved to get the best results. Whether or not you have a dedicated SEO expert India working for you can make the difference between success and failure. This is why you need to hire such professionals using outsource SEO Services that are offered by various digital agencies. With such professionals working for you there is a positive difference that you will see in your SEO campaign performance. Some main benefits of these experts include:


  • These professionals know what works and what does not when it comes to SEO. Whether it is any new trend that has come up, an update or anything else, an SEO expert will be aware of this and thus, provide the most apt solutions
  • By pointing out and helping you rectify the mistakes on your main web pages, these professionals can help improve your conversion rates.
  • They know which keywords will be most relevant to your business and the target audience and thus, make use of only those
  • Search engines like Google are always updating their algorithms to provide better results to users and an expert will be in step with such changes thus, providing latest and innovative services
  • An SEO professional will also make use of only white hat SEO techniques thus help you avoid incurring any penalties
  • These professionals are your best bet at gaining SEO results along with all its benefits. 

 Seeing these point it is clear why an SEO expert is a good choice for your organic optimization needs.

The wonders of using Travel SEO

If you have a business that offers travel services, then one of the best and most useful ways to market it online is by using search engine optimizations. While there are many other ways of online marketing like PPC and social media marketing, SEO by far is a cost-effective and very beneficial method to use, especially for small businesses.

When looking for professional  travel SEO services, you also need to have the right professionals working for you. This is important as only SEO professionals are well-versed with each step of this method and thus, can provide you with services that get results. Hiring a SEO expert India is thus, something to consider. When you have such experts working for you there are many benefits that you can garner. The main of which include:

  • Get more website traffic which means better chances of leads and customers- The main purpose of SEO is to rank a website high on search engine result pages. This way anyone looking for travel services will be given results where the company is ranked at a good spot and this improves chances of them actually visiting the web page. When this happens not only do you get more traffic but also improve your chances of gaining customers
  • SEO if done correctly can help ensure business growth- If you are ranked high on the results pages of Google, you will obviously gain more visibility and have a better online word of mouth going. This will help your business grow better
  • While SEO takes time to show results once a good rank is achieved you can maintain it for a long period and thus, stay ahead of competitors as well
With such wonderful advantages of using SEO, any travel website or business should definitely use this method.

Tuesday, July 11, 2017

SEO for Ecommerce Sites

Search engine optimization has always been a great way to promote an ecommerce website but if you continue doing the same thing over and over again it might not yield the best results. This is why a business needs to be more innovative and fresh in its SEO approach. For better Ecommerce SEO services India an e-store can always hire a competent digital agency. You may also hire the services of a god ecommerce SEO company who can provide superior ecommerce seo services at affordable prices. 

Aside from this some other useful tips for better SEO performance include:
  • Spend time in finding the right keywords to use that are relevant to what your website offers. You can also consider using long tail keywords to be more specific and even use keywords based on your locations
  • Use Alt-text with product images- Since search engines don’t read visuals, adding alt-text to your images ensures that they are read and indexed.  This increases your websites appeal and also of your products.
  • Do not forget internal linking and links relevantly. Though external links are essential you can never count out the benefits of internal links as well.
  • Make use of strategic keywords in your anchor text. This is a good way to boost your SEO
  • Whatever happens avoid duplicate or copied content. Try and be original and fresh and engage clients for a longer time
  • Add an online blog for your e-store- Since content is an important aspect of SEO having a blog on your site can increase chances of better ranks. You can even make use of keywords in these things and keep clients engaged
  • Keep a check on whether or not the incoming traffic is converting so that you know if you need to improve your efforts and do something different
These few great tips can be very helpful in getting better quality SEO results for an e-store. 

Monday, July 10, 2017

Optimize Local SEO to Keep Pace with Digital Transformation

Digital marketing training programs are catching up pace at a fast pace. It entails that area of study which helps promote products, brands, ideas and even an individual on online platforms. 

Current SEO Trends

SEO has made it possible to find businesses, stores or items located near to you, drastically altering the user’s search objective and behavior. Additional keywords denoting the user’s location are not necessary during the search to find the most suitable result.

SEO makes every search automated and optimized and the recent search trend automatically takes into account ‘near me’ and fetches results near your location.

It is usually observed that 1 search out of 3 searches in Google indicates the local intent, highlighting the user’s definitive objective to find local information in search engine result pages (SERPs). Thus, on-site and off-site strategies for optimizing local SEO have risen to prominence.

Parameters to Optimize Local SEO

Title Tags and Meta Descriptions
It’s best to give due importance to title tags and meta descriptions, which consequently gets reflected in SERPs as normal text.

Google has recently expanded the width of the SERPs from 512px to 600px, wherein title tags could range from 40 to 50 characters and meta descriptions can be within a limit of 160 characters.

Keyword research
It is highly essential to carry out an extensive research on keywords as that is the basic pillar of the SEO strategy.

Putting the right keywords in place will boost web traffic and improve the page rankings. 

As enterprises are increasingly moving towards the digital domain, there are long-term prospects that one can maximize by following these guidelines. they are either hiring a dedicated SEO expert or outsource SEO needs to a good agency or offshore partner. They take care of all SEO needs to get higher ranks for the websites. there are many good outsourcing SEO companies in India who are providing superior outsourcing services to their offshore partners.


Thursday, June 29, 2017

Why Is Woocommerce SEO Such A Good Option For Your e-Store?

Online stores are a very popular thing today, which many people use to buy products from the comfort of their homes. More and more e-stores have come up today giving people numerous options to choose from. But where this has been beneficial for customers it means that there is more competition for ecommerce websites. A large number of e-stores, in order to stay ahead of competitors, now make use of online marketing methods, especially SEO. This way they are able to attract more people to their website and also improve their sale numbers

But SEO is used by almost every e-store today so how is it that a single company has garner quality results, this is where expertise and innovation comes in. Hiring a dedicated SEO expert India can give your ecommerce website a better edge to stay ahead of the game. Another very useful tool that has now come up is Woocommerce. This is a plugin associated with WordPress which is a leading tool used for SEO. With expert Woocommerce SEO services, any ecommerce website can get great results. Some main benefits of this plugin include:

  • It comes with WordPress, which is one of the most widely used and effective content management platform for SEO.  This means that using Woocommerce plugin on this platform will only improve on your SEO campaign
  • It is free which does not mean that it gives any less results. It is professional and can be easily customized
  • It even offers a range of analytic tools
  • It is very secure and flexible as well
  • It can also help improve on content marketing



There are many more benefits of using Woocommerce SEO and thus, is something that a e-store should definitely consider using. You may also consider hiring an Ecommerce SEO company to do the task professionally and effectively. 

How to use AdWords to get the best results?

Google Adwords is a popular tool for PPC today and many marketers make use of it. Using this tool companies are able to launch campaigns on Google and get more website traffic and improve their chances of making sales. When looking for professional services for Adwords campaign management India a business should always hire a competent Google Adwords Management Company as this way they will get qualified PPC expert India to work for them.

Only an expert Google Adwords management company or professional that holds the relevant skills and knowledge of Adwords will be able to use this tool in the best possible manner and garner good results from it. Other than this some more useful tips to get PPC right using Adwords include:


  • Use keyword planner and other such tools to find the most relevant keywords according to your business and then bid on them
  • Have proper budget management in place and try not to go overboard. If you have lost out on one keyword you can always search for other better ones
  • Optimize landing pages and have them linked to the relevant ads, so that people who click reach the right place. Remember the main page of your website is not always a good option for a landing page
  • Track and manage progress within your campaign. Pick the audience you want to target and the location and even schedule your ads. Start small to understand better before going big
  • Ad extensions and many other options are present in AdWords so use them to your advantage



These few tips can help you in using AdWords better and get proper PPC results for your business.

Tuesday, June 27, 2017

Optimize Local SEO to Keep Pace with Digital Transformation

Digital marketing training programs are catching up pace at a fast pace. It entails that area of study which helps promote products, brands, ideas and even an individual on online platforms.

Current SEO Trends

SEO has made it possible to find businesses, stores or items located near to you, drastically altering the user’s search objective and behavior. Additional keywords denoting the user’s location are not necessary during the search to find the most suitable result.

SEO makes every search automated and optimized and the recent search trend automatically takes into account ‘near me’ and fetches results near your location.

It is usually observed that 1 search out of 3 searches in Google indicates the local intent, highlighting the user’s definitive objective to find local information in search engine result pages (SERPs). Thus, on-site and off-site strategies for optimizing local SEO have risen to prominence.

Parameters to Optimize Local SEO

Title Tags and Meta Descriptions

It’s best to give due importance to title tags and meta descriptions, which consequently gets reflected in SERPs as normal text.

Google has recently expanded the width of the SERPs from 512px to 600px, wherein title tags could range from 40 to 50 characters and meta descriptions can be within a limit of 160 characters.

Keyword research

It is highly essential to carry out an extensive research on keywords as that is the basic pillar of the SEO strategy.

It is highly desirable to hire an expert or outsource the services to an agency who have the experience and expertise to handle the job. In India, there are several outsourcing agencies who handle such projects with efficiency. So if you are also looking for outsourcing to India and are in search of a good outsource SEO India company, you may take help of google and various online directories where you may get a list of top outsourcing India companies..   
 

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