Tuesday, February 09, 2010

Social Media - Leading the List of Online Priorities 2010

According a report published by MarketingProfs, Social media is leading the list of Online Marketing and overall interactive strategies of 2010. The report is based on a survey from ISITE Design.

The report says that most companies plan to invest heavily in social media. Nearly 73.5% consider Social Media as part of their online strategy. Among other online priorities, Web analytics scored second with 60.5% of companies planning to give it more priority in the year 2010, closely followed by user experience (59.5%), and rich media (49.5%).

Source: MarketingProfs. Click here to read the complete report.

Google Warns Goojje

Google has warned a Chinese search website to stop using their logo that bears a close resemblance to their own. The home page of the website in question (Goojje) is adorned with a Google-styled logo along with the very familiar paw print logo of Baidu Inc. Goojje provides search and social networking services. Goojje has already stopped using its original URL, www.goojje.com and all the visitors typing in the address are now getting automatically redirected to dierqi.com, though the content appears to be the same.

Thursday, February 04, 2010

Social Media Ruling The Trend

Social media is the new buzz in SEO fraternity. Started as a platform to get connected and be social, the media is now extensively used by SEOs and Internet marketers to promote the websites and increase their online visibility.

Today, social media optimisation & marketing has become an integral part of Internet marketing and web promotion strategies.

SMO is also an excellent source to acquire theme based back links for any website. Facebook, Twitter, Linkedin and other social networking sites can bring loads of traffic to your website and are immensely useful resources to spread word of mouth publicity.

Social media is going to rule the Internet marketing industry in 2010 and we, as Internet marketing strategists, need to exploit its potential to extract the maximum benefit for the websites we promote.

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