Tuesday, December 22, 2009

Human Emotions and Landing Pages

I just came across a very good article talking about how human emotions motivate the online business. Of course we do not always think or act rationally. Many, if not all, of our decisions depend on our intuitions and emotions. After all we are all humans, aren’t we?

This fact that our actions are based on our fundamental emotional motivations has provided a new area of consideration to us (Internet Marketers) for building and optimising the landing pages. As defined by Direct marketers Bob Hacker and Axel Andersson, several key copywriting concepts that motivate people to act: fear, greed, guilt, exclusivity, anger, salvation, or flattery. Not one of these motivations is rational -- all of them are rooted in our fundamental and unchanging emotional nature.

So the next time you prepare an Internet marketing plan for a website, along with the robots, take human emotions also into consideration.

YouTube URL Shortener - A Welcome Step

YouTube, being one of the most popular video sharing sites getting much exposure in Facebook, Twitter and other social networking sites, its introduction of URL shortener for sharing links is a welcome step in the Internet world.

With YouTube's URL shortener, you are sure that the links you are clicking are actually YouTube links. Another added benefit of this feature is that it saves precious character counts when you are sharing links on sites like Twitter that allow limited character counts.


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