Friday, April 28, 2017

Podcasts’ Rich Results on Google SERP

Google has introduced a new feature on the pallet - rich result for podcasts. This will allow a string of podcasts to show up on the search engine result page (SERP), when the user searches for it. Defined as “an episodic series of digital media files which a user can set up so that new episodes are automatically downloaded via web syndication to the user's own local computer or portable media player”, the podcast is a blend of words such as iPod and broadcast. Place your hand on one of such digital marketing course in Noida.

With this new feature, podcasters will be able to showcase their podcast in search result pages by giving separate episode descriptions coupled with an embedded player for each of such podcast. This is made available to users only through the Google Home or the Google Search app v6.5 or higher versions specifically on Android devices. Equal support for Chrome on an Android device is to be launched soon.

Ways to Index Podcasts

  • Design a suitable Rich Site Summary (RSS) feed that entails a brief description about the podcast. Ensure that it adheres to the RSS 2.0 guidelines and feed requirements pertaining to additional tags and values.
  • It is essential that the feed includes at least one episode, conforming to the page requirements.
  • The developer must ensure that the podcast has a committed homepage bearing all the essential components. Also, there should be a <link> that directs you to the RSS feed.
  • Everything - the homepage, the RSS feed, and any non-blocked audio files should be revealed to Googlebot for best results.

Add Structured Data for Podcasts for Better Results

Having structured data in place will enhance the SERP presence. It also provides suggestion to the search engines to crawl your content. For this, tags are a necessity at dual levels – at a podcast and at the episode-level. This will pull up rich results.

Digital marketing institute in Noida can provide assistance to access these courses – all for your betterment.

Tuesday, April 18, 2017

Important Facets of SEO to Win Web Traffic

SEO strategies are being redefined every other day to gather momentum in this fast-paced digital world. User needs are driving these strategies, giving much impetus to digital marketing course in Noida. However, to derive best results it is absolutely essential for companies to devote time and resources to learn the nuances of the SEO campaign. It’s best not to fall apart in competition.

Enhance Business Scope through Google My Business and Bing Places

Take the most of Google’s free service ‘Google My Business’ which enables a company to display the operational hours of your business along with contact details. It also includes directions to reach your office, being heavily optimized on Google Search and Google Maps. Additionally, the business logo and images of the business premise and employees gives an extra layer of value-addition.

In similar lines, you can take advantage of Bing Places. However, as the user penetration of Google is much higher than Bing, the scope of gathering traffic is also higher with Google, nearing 3.5 billion searches every day.

Play it High on Using Structured Data

Users are advised to use structured data, also termed as schema markup to optimize search results. Schema markup are codes which enhance the qualitative information about your products, specifically makes it more customized by citing the product prices and listing offerings near to your location during the search.

Having such structured data in place will further help web crawlers to systematically browse the World Wide Web and get a grasp of your web pages along with its content. Be sure today itself whether your website is built with such structured data through the Google’s Structured Data Testing Tool and get optimum benefits.

Learning these facets could help you grab the best SEO course in Noida and get a foot forward in this digital environment.

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