Saturday, June 21, 2008

Unlock Online Success with Keyword Research


Keyword Research is the process of selecting the most appropriate keywords and phrases that can help your visitors to find your website. The keywords and phrases you select to promote your website play a vital role in the online marketing of your business. They can decide the fate of your internet marketing strategy and can make or break your listings in the Search Engine Result Pages. Since the aim of any Internet Marketing plan is not only getting high rankings but to be able to generate maximum business via web. Even sites that have excellent rankings will not benefit if those rankings are for unsuitable keywords. Therefore, the foremost step in any SEO campaign is identifying the niche target audience and researching what keyword phrases they might be searching in the search engines to locate a site.

Keyword research is the core of SEO campaign and is very much similar to customer research, because you are studying and looking for the words that your potential clients use while searching for your services or products on the Internet. While selecting the keywords and phrases for your website, remember to select search terms that describe your products and services in the most logical, simple and specific way. This will not only ensure higher traffic but also targeted traffic for your site. For any marketing strategy to succeed, it is critical to know your audience and the means to reach them. A certain focus is required which could be location specific, region specific or country specific; it could be business, trade, service, product specific, since we are talking specific audience.

Since keywords are the foundation of Internet Marketing plan for any website, so always consider tapping numerous resources to locate a variety of keywords. Identify the best keywords and phrases that are relevant to the products, services, or information you are promoting. Also focus on the phrases which have high searchability with low completion. I know this is a difficult task, but trust me, the efforts are worth it.

There are various keyword suggestion tools like Google keyword tool, Wordtracker, Keyword Discovery and Digitalpoint which can be used to research the potential keywords.


LSI and Synonyms: Today, Search engines not only look for the exact keywords but also for their synonyms due to implementation of LSI or Latent Semantic Indexing. You can learn more about Latent Semantic Indexing at my previous post.

To make use of LSI for online promotion of your website, use a thesaurus to find terms that are related to your primary keyword. You can visit some good websites like Webreference and Merriam-Webster to get your desired phrases.

So, the whole idea behind the concept of Keyword Research is traffic optimization and not traffic maximization. A good and effective Keyword Research helps in bringing qualified, targeted and focused traffic to your website that leads to a higher rate of sales conversion.

Related Posts:

http://e-marketing-strategies.blogspot.com/2008/06/5-most-effective-tips-on-keyword.html

Friday, June 06, 2008

How to Get Listed in DMOZ Directory – The Open Directory Project (ODP)

DMOZ is the largest and most comprehensive human edited Open Directory of the web. Being listed in this directory definitely help Google rankings, but getting in can take a very long time. This is due to the fact that often webmasters fail to fulfill the criteria and submission guidelines which lead to rejection for submission. Websites must fulfill certain criteria before being submitted in DMOZ. The websites are manually reviewed for quality and relevance.

Although the directory plays very little role in generating traffic as not many people actually use DMOZ for searches. DMOZ listing can improve your search engine rankings and Google Pagerank dramatically. The DMOZ directory data is syndicated throughout hundreds of web directories and even Google uses this data.

As we all know that Page Rank is an integral part of Google's ranking algorithm, and higher PageRank helps in getting higher rankings in Google SERPs. A listing in DMOZ creates two significant backlinks for your website - one from DMOZ itself and one from the Google directory. This also gets your website links from the thousands of small sites which download and use the DMOZ directory.

Now, there are some points to be remembered while submitting the site in DMOZ. It rejects spammy/MFA sites, sites with too many affiliate links and sites without unique content. Another major reason why a site may be rejected is because of the failure to adhere to submission guidelines. If the Title and Description provided in the submission don't follow the Open Directory's guidelines, then the site gets rejected. While submitting a site, it is very necessary to read and follow submission guidelines.
So, how can you submit a website over the DMOZ, this point is worth pondering. According to some editors of DMOZ, it is a 5 step process. These steps are not official DMOZ submission guidelines but these steps may help. Here are those 5 steps…

  1. Read carefully the submission guidelines: The open directory does not include mirror sites, sites with duplicate and illegal content, or sites consisting largely of affiliate links.

  2. Try to choose and submit in the regional section rather than the main one.

  3. Submit in the appropriate category under which your website belongs.

  4. Follow the guidelines while creating the Title and description for submission.

  5. Make the title official: Sometimes a non promotional description works. Experts advise to use business names a titles.


So, follow the steps listed above and get your website listed in DMOZ directory. And yes don’t forget to continue working on your site to get the desired results.

Latent Semantic Indexing (LSI) - An Integral Part of SEO Copywriting

Latent Semantic Indexing or LSI is a technique which allows and helps S search Engines to determine the theme of a page and what the page is all about outside of specifically matching search query text. IT is an Algorithm used by Search Engines which is based on LSA or Latent semantic analysis. LSA is a technique in vectorial semantics.

LSI is the process by which Search Engines infer what a pages is about based on words and phrases other than the official keywords of that particular page by considering the latent semantic content of the text. The idea behind the approach is to minimize keyword stuffing. LSI allows you write about anything without mentioning the keyword more than once or twice.

Latent Semantic Indexing is meant to allow a more natural approach for search engines to view and rank websites. The principles of LSA to determine the content of web pages were used by a small company called Oingo that changed its name to Applied Semantics who developed a search system to determine the relevance of page content for specific advert placement. They called this Adsense. This company was in turn bought by Google in April, 2003, and Adsense used to replace their own system which was still under development. Adsense, then, was not developed by Google, but purchased by them.

LSI is about words, keywords usage and their placement with the page content and form sentences so that Google is able to get an idea what the web page actually wants to convey to the users. The technique helps a page to rank for search phrases related not only to the keywords but their synonyms also. Using the Latent Semantic Indexing concept, a web page about music could also include related words such as radio, mp3 players, ipods and so on. Rather than repeating the same words throughout the site, a wider variety of text and phrases can be used for keywords and search phrases.

If we take the example of "SEO", the LSI algorithm will look for SEO related terms like Search Engine Optimization, Website Optimization, Web Promotion, Search Engine Marketing and so on. This also helps in increasing relevant search results and decrease search engine spam.

A simple method to get an idea of the synonyms and the equivalent words considered by Google for any particular term is to use the tilde (~) in Google search for the keyword. For example, if you search for “Phone”, the first result you get is that of Nokia. IT means that Google considers Nokia as the synonym of phone.

Latent semantic analysis and indexing is used by Google primarily to detect spam to determine the page theme and its relevancy. It is also used to determine the true meaning of homonyms, heteronyms and polysemes. The technique is used to determine the difference by means of analysis of the other words in the text.

The web pages on your web site should be related and focus mainly on a special topic while using different words that describe the topic. Use variations of your keyword and synonyms. That makes it easier for search engines to determine the topic of your site.

Thursday, June 05, 2008

Google Adds TV Campaign Analytics

Google announced that it was adding TV campaign analytics to AdWords. If you're using the Google TV Ads system you can now get metrics on the performance of those campaigns via Google Analytics.

Here are the metrics that you can obtain on TV Ads:

* Impressions delivered
* Number of ad plays
* Cost
* CPM

My understanding is also that you get to see the ad duration too -- or whether people watched the entire ad. And if you act now . . . Google says it "will cover the cost of creating your TV ad through our Ad Creation Marketplace, up to $2000."

Google TV Ads encroaches on SpotRunner turf and allows contextual targeting, dayparting and demographic targeting. Sophisticated advertisers can also seek to coordinate or integrate their TV Ad creative with their online/search campaigns more readily this way.

Disney World 3D Now Playing In Google Earth

Disney had made a 3D version of its Florida theme park for Google Earth.

Disney has reportedly gone to great lengths to make this an especially rich 3D experience. You have to have the latest version of Earth and then you navigate to Disney World and click on the golden Mickey Mouse ears.



Source: [http://searchengineland.com/080605-134621.php]

Google To Expand Headquarters At NASA Site

Internet search leader Google announced plans Wednesday to greatly expand its Mountain View, California Google Logoheadquarters onto a portion of the adjacent National Aeronautics and Space Administration's Ames Research Center, beginning in 2013. Up to 1.2 million square feet of research and development buildings and offices will be built under the 40-year agreement with NASA, a campus-style expansion that would be large enough to accommodate up to 5,000 workers. Google has roughly 20,0000 employees worldwide, with 8,000 working at its so-called Googleplex headquarters slated for expansion.

Google Lease May Extend To 90 Years

The expansion, which is expected to take place in three stages finishing in 2022, will see Mountain View's largest employer build company housing and facilities for such employee amenities as dining, exercise, childNational Aeronautics and Space Administration care and parking on presently unimproved Ames Research Center land, Google said Wednesday in an announcement. Conference facilities were also slated to be built as part of the expansion, and Google said that some improvements would be made available to NASA workers, such as parking and recreation facilities.

Google real estate and workplace services vice president David Radcliffe viewed the agreement, which would extend to as many as 90 years if five 10-year term extensions were exercised, as an example of Google's commitment to the area, despite the company's rapidly growing business outside the United States. "This long-term lease agreement is a key component of Google's strategy for continued growth in Silicon Valley," Radcliffe said in Wednesday's announcement. "We believe this collaboration between Google, NASA and the city of Mountain View is emblematic of the mutually beneficial partnerships that can be created between the public and private sectors," Radcliffe added.

Under the terms of the agreement Google can choose to extend the initial four decade lease for three 10-year periods, with the option to extend the lease two additional decade-long terms after that.

Expanding On Past Google Joint Projects With NASA

Land appraisals leading up to the agreement determined that the fair market value of the land Google will develop were used to arrive at the initial yearly base rent of $3.66 million Google will pay, although the deal allows for periodic rent adjustments.

In expanding the Googleplex, which presently consists of dozens of mostly single-story and low-rise office buildings, Google will be extending a relationship with NASA that dates back to September 2005, when the two organizations announced an agreement to team up on certain research and development projects.

"With this new campus, we will establish a new era of expanded collaboration with Google that will further enhance our Silicon Valley connections," said NASA Ames director S. Pete Worden. "This major expansion of NASA Research Park supports NASA's mission to lead the nation in space exploration, scientific discovery and aeronautics research," Worden added Wednesday.

Once the expansion is complete, Google said its existing office space of some 2 million square feet would be increased to 3 million, according to Radcliffe.

Ames Facility Use Has Drawn Local Criticism

Some local residents have criticized certain aspects of NASA's cooperation with Google, such as last year's $1.3 million per year agreement that gave the search firm's top executives - co-founders Larry Page and Sergey Brin and chief executive Eric Schmidt - the right to land their fleet of planes at NASA's Moffett Field, which is typically closed to private air traffic.Google Homepage

When that agreement was made public last year, Lenny Siegel, then director of a local non-profit group called the Pacific Studies Center, questioned the motives behind the landing rights deal. "If they are doing science missions, that's OK," Siegel said at the time. "If they are doing it just because they are rich and popular, it is not OK," Siegel added.

Siegel, now an employee of the Center for Public Environmental Oversight, was more accepting of Google's latest agreement with NASA, which will see more on-site housing for Google workers. "That's the kind of thing people in the community wanted to see: mixed-use and high-tech," Siegel is quoted as saying in a San Jose Mercury News report.

Google To Expand Headquarters At NASA Site

For the past several years NASA has been seeking tenants to rent unused portions of its Ames facility, which it has described as "a world-class, shared-use educational and research-and-development campus," to help SearchEngineWorldwith the costs of maintaining the one-time air station, and it said Wednesday that the proceeds from agreement with Google would be used for maintenance, capital revitalization, and upgrades to the property at Ames. When Google begins development there it will join other organizations ranging from universities to start-ups which are presently tenants in other sections of the center.

Joint projects developed from Google's relationship with NASA have included a "NASA" layer within Google Earth, a popular mapping application which the company recently made available through the Web in addition to its installed software version, along with high-resolution images of the moon for its Google Moon program.

Google and NASA have also worked together in a project called Planetary Content, which was formed to make it easier for scientists and researchers to publish planetary information online, and a program to help improve early response to large natural disasters.

Source : http://www.searchengineworld.com/google/3457798.htm

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