Alexa Ranks – How Worthy They Are?

As an Internet Marketing Consultant, I have come across many clients who are very much concerned about the Alexa ranking of their as well as their competitors’ websites. As a professional Search Marketer, this is my personal opinion that Alexa ranking hardly matters when the success of internet marketing plan for any website is measured.What is Alexa and Alexa Rank?Alexa.com is a subsidiary of Amazon.com. Alexa is a...

Link Baiting

Link baiting is simply getting more and more inbound links with a twist. Rather than hunting out links link baiting brings the links to you through unique and popular site content. Matt Cutts defines link bait as anything “interesting enough to catch people’s attention, and that doesn’t have to be a bad thing.”. Link baiting involves production of link worthy content, video or images, which in turn generates massive...

10 Tips to Avoid SEO Spam

In SEO fraternity, the word Spam is used to describe unethical techniques and practices adopted to boost Search Engine Rankings artificially. These techniques and tactics are a real no no for the Search Engines and the sites adopting these techniques are banned by them being thought of using unethical business practices. Even the word Spam itself is being used to describe the dark-side and often deceptive side of...

Image Optimization Tips for Search Engines

With the increase in the impact of visual trends, importance of images on a website and image search has drastically increased. Image search can be defined as query results that are accompanied by thumbnail graphics and supplanted by contextual information, that best match users' search queries. In this post, I have listed few points which will help you to optimize your images for Search Engines and rank them in the...

Optimizing Dynamic Websites

Dynamic content used to be a real obstacle for any Search Engine friendly website. Search Engines did not crawl and index these pages which made optimization of such websites nearly impossible. But now times have changed and so do the Search Engines and their indexing process. Now SEs include dynamically generated pages in their index. Although Search Engines have started indexing and ranking dynamic websites but some...