Search Engine Ranking: Is It Enough to Generate Online Business?

To rank well in the top SERPs does not fulfill the pre-requisites of business generation in the virtual world. A top ranking site with less or no reputation at all is likely to generate much lesser traffic or leads as compared to a website with good credibility and brand presence.Your online reputation says a lot about you or your firm. This decides the fate of the business you are likely to generate through Internet. Your online reputation is the complete picture a prospect can access by visiting your website or by typing your...

On Page Optimization

On page optimization is the process of making any website Search Engine friendly or optimizing the site according to the guidelines suggested by the Search Engines. This process helps the crawlers to index and crawl the pages easily and helps to get better ranking in the SERPs. The term on page has come into existence since the activities are done on the web pages directly. The process includes various steps which are as follows:Unique Title and Meta TagsCode and Design OptimizationWebsite Architecture and Site NavigationContent...

Successful SEO Campaign - 10 Basic Thumb Rules

Search Engine Optimization is the stepping stone for developing Internet Marketing Strategies for any website. It lays the foundation for the success of web marketing and advertising for any entity. If you want to increase the online presence of your website, then SEO is the first step. The basic performance of any successful SEO campaign can be measured by examining the ranking of the website in the Search Engine Result Pages or simply SERPs. SEO is an ever evolving and fast moving field. There are several techniques which...

Search Engine Submissions and Index Inclusion

Index inclusion is the first step towards practical SEO. It means ensuring that maximum pages from your website are included within the main index database of search engines.It is very rare for a site to be dropped from the index of the Search Engines completely unless and until it has been penalised or banned. However, temporary variations in the number of indexed pages are common.So it is very important to notify the Search Engines about a new website by Search Engine submission. Submitting your websites into Search Engines...

Search Engine Optimization - A Step by Step Guide for Beginners

Search Engine Optimization, as the name suggests, is the act of changing or altering websites so that they can rank well in the organic, crawler-based Search Engine listings or Search Engine Result Pages (SERPs). The main aim is to get top rankings on the first page of Search Engine listings. The process of Search Engine Optimization includes - choosing targeted or theme oriented keywords or key phrases that are related to the website, and ensuring that the site shows on the top listings of SERPs when those keywords and phrases...

Google News: Fact & Fiction Edition

The Google News blog has an excellent post on the truths and myths of how Google News works. Here is the short version: * Images don't help your articles rank higher (there is a but...) * Google News currently can't fetch revisions to articles * Timing your articles for specific releases won't help it rank better in Google News * You need text in your articles, Google can't include a picture with no text in the news index * Google Webmaster Tools has a section for News content, so you can see Google News specific...

Real Estate Search Engine Zillow Opens "Mortgage Marketplace"

Zillow doesn't see itself as a real estate "vertical." Instead it regards itself as a media company that creates advertising opportunities around what is arguably the most significant "life events" purchase: buying a home.In that spirit the company is developing numerous interesting marketing vehicles aimed at consumers in all phases of home buying (and in the future home remodeling). One critical piece of that equation is getting a home loan or an equity line of credit. Zillow doesn't see itself as a real estate "vertical."...

Recent Google Updates Have SEOs Scrambling

Like a celebrity sitting down with Barbara Walters, Google News has decided to clear up rumors surrounding how articles are included and ranked. In a post on the official Google News blog, software engineer Andy Golding addressed some assumptions floating around about how articles are indexed. Like a celebrity sitting down with Barbara Walters, Google News has decided to clear up rumors surrounding how articles are included and ranked. In a post on the official Google News blog, software engineer Andy Golding addressed some...

Google Gets Out of the SEO Business

Google is getting itself out of a somewhat sticky situation by deciding to sell Performics Search Marketing, which it acquired as part of the DoubleClick deal. It will retain the affiliate marketing portion of the DoubleClick Performics business. Since Google announced its intention to acquire DoubleClick last year, Google had faced criticism of the potential conflict of interest that would be created by Google owning a search marketing firm. After all, why wouldn't customers assume, even if it weren't the case, that a Google-owned...

Google Selling Performics -- Thanks, Google!

Last month, I did an open letter to Google wishing they'd quickly sell off Performics, to avoid the conflict of having a search marketing firm that works to improve results on Google's own search engine. Well, thank you Google! They've acted far more quickly than I would have hoped for, announcing today that the company will be splitting Performics into two separate companies (affiliate marketing and search marketing) and selling the search marketing business off. Now to see if Microsoft will do the right thing and make...

Megachart & Analysis: Google Management Changes, 2000-2008

With two high-ranking Google executives leaving the Big G within a month's time, I thought it would be interesting to go back through Google's executive management page over the years and see how it reflects changes among the higher-ups. Below, there are a series of tables and commentary that hopefully let you understand the shifting currents at-a-glance. Some notes. First, I think who gets listed on this page -- and the order in which they are listed -- is important. This has to be a perk for some execs -- that they'll...