Tuesday, May 19, 2009

Do You Really Need SEO for Your Website?

I have often come across clients / companies, who are doubtful or rather a bit scared to implement SEO for their websites. They are concerned about the delayed results achieved by the process. (We SEOs know that search engine optimization is not a rocket science and it takes a lot of efforts and patience to see the sites ranking on top search pages. Don’t we?) But people who are unaware of the potential of SEO are always reluctant to adopt organic SEO for their websites. Rather, they are happy with the instant results obtained through PPC.

PPC is good. In fact, while preparing an integrated Internet marketing strategy for any project / website, I always consider PPC as a major point as it helps your online business going until your SEO gains momentum.

But, one should never ignore the fact that SEO can do wonders for any business. The latest data of Hitwise shows that the share of paid search traffic has declined by 26% in the past year as compared to other traffic sources. But this should not be taken as a drop in paid search traffic. Rather the opposite is true. In fact, organic search traffic has surpassed that of paid search and the slice of paid search share has become smaller.

So, what do you think now? Does your website really need SEO? Would you really like to lose that major chunk of traffic coming through organic search?

Just rethink……

4 comments:

Aparajita said...

Very interesting facts revealed by Hitwise. Now all small, medium and big businesses should include SEO also in their overall business promotion plans.

Integrated Web Solutions

Medical Web Experts on October 6, 2009 at 10:35 PM said...

Internet has been and will be one of the prime sources for drawing a large portion of the market. SEO provides the excellent way to reach to the market without the bounds of recession and location. SEO helps popularize your product in such a sluggish economy. And internet marketing can outstand traditional and comparatively costlier marketing. Online marketing can lead your company to never-before-thought heights. The internet marketing provides the new horizon to the marketing ideas. Companies like www.SEOland.org and www.medicalwebexperts.com are the pioneers in the web design world. These companies help ameliorate the publicity and indirectly your profit scale.

Amit on December 7, 2009 at 2:24 AM said...

Ya SEO is important for any site for promotion

Peter Young on January 13, 2010 at 10:30 PM said...

Search engine optimization is important. It helps you to improve the volume of traffic you are getting through search engines. Mostly, websites engaged with SEO are websites which are successful in internet marketing.

 

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