Human Emotions and Landing Pages

I just came across a very good article talking about how human emotions motivate the online business. Of course we do not always think or act rationally. Many, if not all, of our decisions depend on our intuitions and emotions. After all we are all humans, aren’t we?

This fact that our actions are based on our fundamental emotional motivations has provided a new area of consideration to us (Internet Marketers) for building and optimising the landing pages. As defined by Direct marketers Bob Hacker and Axel Andersson, several key copywriting concepts that motivate people to act: fear, greed, guilt, exclusivity, anger, salvation, or flattery. Not one of these motivations is rational -- all of them are rooted in our fundamental and unchanging emotional nature.

So the next time you prepare an Internet marketing plan for a website, along with the robots, take human emotions also into consideration.