Google Dropping Instant Search Feature

If you have ever used Google you would have seen that whenever you start typing a search query you start seeing results even before completion. This feature was introduced many years ago and was named Google Instant. But recently Google has done away with it and it will no longer be functional. This was a result of more than 50% Google searches coming from the mobile platform. The Instant feature that was rolled out in 2010 was considered a big step in online search but now it has come to an end

Now whenever a user searches on Google, he will see search suggestions and results will only be shown once these are clicked or once the user has finished typing. According to Google this change is mainly bought about to unify search on all devices.

Now when you hire SEO experts, make sure they are aware of the changes and consider the new techniques to rank well on SERPs. You may also consider hiring a competent SEO outsourcing India company.