How user behaviour is a big factor in SEO now

SEO is one method of online promotions that has seen many changes through the years, most of which have involved search engines trying to provide users with better results. This has finally led us here where user intent and behaviour has become a big factor for businesses that are looking for quality SEO results and rank better on Google.

Thus, any company now that wants to optimize better for SEO needs to consider its audience and then proceed forward. Those that have hired or are looking to hire Outsource SEO agencies in India should look for ones that understand this essential need of optimizations and thus, provide relevant solutions.  Best SEO expert India professionals should be able to optimize keeping a company’s niche audience in mind and this way ensure better conversions as well.

To understand this better here are a few ways in which user behaviour and SEO are now connected:

• Since social media is now so popular thus, social signals can do a lot for your SEO. Markets can get useful information from such platforms and thus, target people better and even know about their likes and dislikes
• Website designing now should be done to provide users with a good experience when they visit. The more time a person spends on a site and interacts with it the better chances of conversions and even SEO boost
• NAP and local optimizations- Now search engines like Google prefer companies that have their name address and contact information readily available. This is because they want to present people with more relevant results which are nearer to them and can be contacted easily. Local optimizations also play a major role now

These things show how important now it is to consider user intent when performing SEO.