Tuesday, March 18, 2008

5 Key Points for a Successful Internet Marketing Plan

To market a website on the internet successfully, proper planning is very necessary. You should always prepare the strategy before starting optimization and promotion of any website. I believe that search engine optimization and web promotion are two different concepts and we should not mix the two. Search Engine Optimization is the technique by which you prepare and optimize your website according to the guidelines provided by the Search Engines. Apart from this, SEO also includes other methods and techniques like building link popularity, enhancing website usability etc. I will be discussing all the steps and procedures for marketing of any website individually.

A. Multiple Marketing Strategies

Don't put all your eggs into one basket and employ only one marketing strategy. The strategies and plans differ based on the industry, the product or simply the company policy. So, ultimately you have to decide the factors to be considered and techniques to be adopted. Many website owners, who once had top rankings for their commercial sites in Google, were dropped from the results during latest Google updates, thus instantly losing sales.

By creating multiple or more than one online marketing strategy for your website, you can analyse and decide which one works the best for you by attracting the most visitors.

B. Be Consistent

Maintaining a balance between the techniques is very important. Also, consistency is the key to success. So whatever plans you make, stick to it and keep working on it. Always set a clear daily, weekly, monthly and yearly marketing plan for your website and stick to it.

C. Cross Checking and Test Marketing

Keep on checking and testing your web site marketing strategies continuously to see which one works best for you. Eliminate those that are not profitable.

D. Adopt New Techniques

Online marketing is a field which is continuously growing. Daily new things are evolving and a new methodology is invented. So be dynamic. Keep on adopting new methods as per the requirement and eliminate the outdated ones.

E. Stick to The Basics

Adopting new techniques and eliminating outdated ones does not mean forgetting the basics. Of course, the trends keep on changing but there are certain basic thumb rules which you should never forget. Use the new methods as enhancements of your marketing plan. Always stick to the basics.

The steps involved in online marketing of any website are:

  1. Market research and analysis
  2. Competitors’ analysis
  3. Keyword research
  4. Usability study
  5. Content development with the help of SEO copywriting
  6. Developing a Search Engine friendly website
  7. Search Engine Optimization
    1. On Page Optimization
    2. Off Page Optimization
  8. Site submission
  9. Website enhancement
  10. Marketing and branding
In my future posts, I will discuss one by one about all these techniques in detail.


Anonymous said...

The key points are quite helpful. Eagerly waiting for the detailed strategies.


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