Tuesday, April 18, 2017

Important Facets of SEO to Win Web Traffic


SEO strategies are being redefined every other day to gather momentum in this fast-paced digital world. User needs are driving these strategies, giving much impetus to digital marketing course in Noida. However, to derive best results it is absolutely essential for companies to devote time and resources to learn the nuances of the SEO campaign. It’s best not to fall apart in competition.

Enhance Business Scope through Google My Business and Bing Places

Take the most of Google’s free service ‘Google My Business’ which enables a company to display the operational hours of your business along with contact details. It also includes directions to reach your office, being heavily optimized on Google Search and Google Maps. Additionally, the business logo and images of the business premise and employees gives an extra layer of value-addition.

In similar lines, you can take advantage of Bing Places. However, as the user penetration of Google is much higher than Bing, the scope of gathering traffic is also higher with Google, nearing 3.5 billion searches every day.

Play it High on Using Structured Data

Users are advised to use structured data, also termed as schema markup to optimize search results. Schema markup are codes which enhance the qualitative information about your products, specifically makes it more customized by citing the product prices and listing offerings near to your location during the search.

Having such structured data in place will further help web crawlers to systematically browse the World Wide Web and get a grasp of your web pages along with its content. Be sure today itself whether your website is built with such structured data through the Google’s Structured Data Testing Tool and get optimum benefits.

Learning these facets could help you grab the best SEO course in Noida and get a foot forward in this digital environment.

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