Friday, April 28, 2017

Podcasts’ Rich Results on Google SERP

Google has introduced a new feature on the pallet - rich result for podcasts. This will allow a string of podcasts to show up on the search engine result page (SERP), when the user searches for it. Defined as “an episodic series of digital media files which a user can set up so that new episodes are automatically downloaded via web syndication to the user's own local computer or portable media player”, the podcast is a blend of words such as iPod and broadcast. Place your hand on one of such digital marketing course in Noida.

With this new feature, podcasters will be able to showcase their podcast in search result pages by giving separate episode descriptions coupled with an embedded player for each of such podcast. This is made available to users only through the Google Home or the Google Search app v6.5 or higher versions specifically on Android devices. Equal support for Chrome on an Android device is to be launched soon.

Ways to Index Podcasts

  • Design a suitable Rich Site Summary (RSS) feed that entails a brief description about the podcast. Ensure that it adheres to the RSS 2.0 guidelines and feed requirements pertaining to additional tags and values.
  • It is essential that the feed includes at least one episode, conforming to the page requirements.
  • The developer must ensure that the podcast has a committed homepage bearing all the essential components. Also, there should be a <link> that directs you to the RSS feed.
  • Everything - the homepage, the RSS feed, and any non-blocked audio files should be revealed to Googlebot for best results.

Add Structured Data for Podcasts for Better Results

Having structured data in place will enhance the SERP presence. It also provides suggestion to the search engines to crawl your content. For this, tags are a necessity at dual levels – at a podcast and at the episode-level. This will pull up rich results.

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